BRAND IDENTITY • BRAND STRATEGY • ICONOGRAPHY • ADVERTISING
Perkbox needed a new look with its icons and advertising. The brand had strong imagery and wanted to promote the companies key values and special offers with illustrations and icons. Sticking to the brand guidelines, we started drawing out the icons with rounded edges and smooth lines. The final result was fun, colourful online ads which fitted with the brand values .
Branding & advertising
Icons are interpreted faster than text. Which is why with the help of pictograms and Iconography the consumer can find their way around a website or a piece of advertising more easily.