A Little Find is an online department store that sells beauty, travel and eco friendly products online. Over the past year I have worked in a team to create a brand, including visually attractive adverts that appeal to the target audience. After exploring and understanding that audience, the next step of the branding strategy was to create a clean style throughout, including imagery, typography, illustrations and colour, and to translate
this into digital and print.
Following through with the target audience into the website, understanding the key drivers for the users and understanding the motivations. Making the website easy to navigate through use of colour and iconography.