Lola’s Cupcakes & Bakery
BRAND IDENTITY • PACKAGING • BRAND STRATEGY • PHOTOGRAPHY
As a freelance digital designer, I am used to crafting user experiences, either working on my own or within an team. My aim is to create beautiful digital products with a focus on the end user.
Branding and packaging
Lola’s Cupcakes sells hundreds of cupcakes everyday. With the previous packaging
customers had to acquire a bag. This new packaging combines the idea of a handbag whilst
still containing the cupcake in a safe and accessible way. Ultimately, this merges a box and a
bag in one. Designing the box with a clear front window was proven to
have more activity on social media.
Advertising for Print and Digital
The seasonal campaigns have a lot of advertising for print and digital. This was from start to finish, coming up with concepts for the photoshoot, typography and illustrative vinyls for store displays. There was a push to create illustrations and designs for a selected target audience. From the collaborative work, Halloween 2017 sales for Lola’s cupcakes went up from last year.